Etsy isn’t impressed by last‑minute hustle. It’s moved by consistency. The little actions, the regular work, the shop showing up over time. That’s what builds momentum and momentum is Etsy’s love language.
If you’ve ever thought you could wait until November or December to push hard, or that a big sale will solve everything, this episode is for you. Because by then, it’s often too late to build the visibility you need.
In this episode we talk about:
What Etsy’s algorithm actually rewards (and what it ignores)
Why small, consistent actions beat big bursts every time
How to put momentum to work before the rush hits
What you can start doing today so your shop is ready when buyers are showing up
Why building your snowball now pays off in holiday sales, trust, and visibility
If you’ve been waiting for the “right time” to get serious about visibility, this is your wake‑up call.
Mentioned:
Etsy Visibility Accelerator (EVA) enrollment info: doors close October 29th - https://sarahjwaggoner.com/eva