Welcome to another episode of the Handyman Chronicles! Join your host, Bobby, as he sits down with Sam Kaufman, a multifaceted leader, author, and podcast host of "Never Stop Building." In this enlightening conversation, Sam shares his experiences ranging from podcasting challenges to personal triumphs in leadership and decision-making. Key Highlights: Major Decisions and Leadership: Dive deep into a critical period in Sam's life where he made the tough decision to shut down his company. Disc...
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Welcome to another episode of the Handyman Chronicles! Join your host, Bobby, as he sits down with Sam Kaufman, a multifaceted leader, author, and podcast host of "Never Stop Building." In this enlightening conversation, Sam shares his experiences ranging from podcasting challenges to personal triumphs in leadership and decision-making. Key Highlights: Major Decisions and Leadership: Dive deep into a critical period in Sam's life where he made the tough decision to shut down his company. Disc...
Understanding Your Ideal Customer and Tailoring Your Marketing Strategy
The Handyman Chronicles
16 minutes
1 year ago
Understanding Your Ideal Customer and Tailoring Your Marketing Strategy
In a solo episode of Handyman Chronicles podcast, Bobby discusses the importance of understanding who your ideal customer is and how to target them effectively. He emphasizes the need for professionals, particularly in the home services industry, to define an ideal target market for efficient lead generation. He offers strategies on how to identify common traits on high-yielding jobs and to use them to tailor marketing and content creation efforts. The host also provides tips on how to handle...
The Handyman Chronicles
Welcome to another episode of the Handyman Chronicles! Join your host, Bobby, as he sits down with Sam Kaufman, a multifaceted leader, author, and podcast host of "Never Stop Building." In this enlightening conversation, Sam shares his experiences ranging from podcasting challenges to personal triumphs in leadership and decision-making. Key Highlights: Major Decisions and Leadership: Dive deep into a critical period in Sam's life where he made the tough decision to shut down his company. Disc...
