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The Hard Corps Marketing Show
Casey Cheshire
474 episodes
2 days ago
Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.
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Marketing
Business
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All content for The Hard Corps Marketing Show is the property of Casey Cheshire and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.
Show more...
Marketing
Business
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CTM Takeover Episode: David Reske - Avoiding Invisibility, Mastering GEO, & Leveraging AI
The Hard Corps Marketing Show
42 minutes
2 days ago
CTM Takeover Episode: David Reske - Avoiding Invisibility, Mastering GEO, & Leveraging AI

How can marketers ensure their brand remains visible in an AI-dominated digital landscape?

This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way companies achieve visibility and connect with customers. David emphasizes the urgency for marketers to adapt to AI technologies, especially large language models like ChatGPT, or risk becoming invisible in a rapidly evolving marketplace.


He shares actionable strategies for creating an LLM briefing book to teach AI systems about your company, ensuring your brand appears in AI-driven search results. David also explains how to conduct AI-focused content audits, implement strategic content plans, and align SEO efforts with AI capabilities to stay ahead of the curve.

In this episode, we cover:

  • The rising influence of AI and LLMs in marketing visibility
  • How to build an “LLM briefing book” to educate AI about your brand
  • Conducting audits and crafting content strategies for AI optimization
  • Why marketers must act now to remain discoverable in AI-powered searches

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.


Connect with David:

  • David’s LinkedIn: https://www.linkedin.com/in/davidreske/  
  • Nowspeed’s website: https://nowspeed.com/  
  • Digital Marketing in the Zone: The Ultimate System for Digital Marketing Success: https://marketing-in-the-zone.com/  & https://www.amazon.com/Digital-Marketing-Zone-Ultimate-Success/dp/168350268X/ref=sr_1_1 
  • In The Now: Untangling Marketing Myths Podcast: https://nowspeed.com/in-the-now/  

Ways to Tune In:

  • Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 
  • Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show 
  • Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn 
  • Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show 
  • Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 
  • YouTube: https://youtu.be/4Zr5UEypFVM 


Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

The Hard Corps Marketing Show
Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.