In our first episode, Jonas Hagman shares his path into IP, the idea behind his consultancy, and why managing IP is about more than just filing patents.

We dive into key challenges—from unclear strategies and overlooked collaboration agreements to knowing when to invest in an IPMS. Jonas also reflects on AI’s impact, the value of strong IP strategy, and yes, even IP in movies.

Because the hard things about IP? They’re the ones that matter most.