In this episode of The Hard Things About IP, we take a fresh perspective on innovation—not through technology or legal frameworks, but through people. Our guest, Astrid Gyllenkrok Kristensen, CEO and co-founder of Leia Health, shares her journey of building a company that reimagines parental leave, employee health, and leadership training.Astrid discusses the challenges employees face during transformative life stages, the hidden costs of inadequate support, and how Leia Health leverages digital solutions and AI to create consistent, personalized experiences for working parents. She also explores the role of data as a strategic asset, the importance of measuring employee well-being, and the lessons she’s learned in turning innovative ideas into a sustainable business.Whether you’re a founder, HR professional, or simply interested in the future of work, this episode offers insights on how people-centered innovation can drive organizational success and retain talent in today’s competitive landscape.