In this episode of The Healthspan Collective, host Nicole Doran sits down with Morgan Thomas, the Chief Brand Officer at Sweat and Tonic, Toronto’s premier luxury boutique fitness studio. With a unique background in interior design, Morgan shares how her creative vision and leadership have shaped the studio’s identity, blending movement, community, and design to redefine what a wellness space can be.

Throughout the conversation, Morgan reflects on the evolution of the wellness industry, the challenges and rebirth that followed the pandemic, and how intentional design fosters connection and belonging. She opens up about the power of community, the importance of authenticity in branding, and her outlook on the future of boutique fitness... where experience, mindfulness, and innovation converge.

What We Cover:

🏋️‍♀️ How interior design shapes a fitness brand’s energy and experience
💬 Rebuilding wellness culture and community post-pandemic
🌟 The creative process behind Sweat and Tonic’s brand evolution
👥 Leadership, authenticity, and building strong team culture

Chapters:

05:22 - Sweat and Tonic: A Unique Fitness and Wellness Hub

07:34 - The Role of Interior Design in Fitness Studios

08:44 - Morgan's Journey from Interior Design to GM

16:00 - Expanding Sweat and Tonic: New Locations and Innovations

32:55 Future of Boutique Fitness and Customer Experience

35:35 - Creating Intentional Community Spaces

37:42 - Improving Gym Membership Experiences

39:30 - The Importance of a Third Place

41:48 - Balancing Leadership and Motherhood

54:02 The Power of Unreasonable Hospitality