When healthcare organizations rush to add AI, the results can look impressive—but often fail the people who actually use them. In this conversation, Makoto Kern, founder of IIIMPACT, joins Mike Moore to talk about why great design starts with empathy, not features.They explore what happens when teams design for executives instead of end users, why healthcare apps should be built for the exhausted nurse—not the boardroom—and how data and research can keep AI tools safe, useful, and trusted. From energy fields to hospital floors, Makoto shares lessons on designing for real-world conditions and why putting humans at the center is the smartest product strategy of all.