One of the biggest challenges is that buyers control the buying process, and they don’t want to talk to vendors until they are good and ready. They do their research, talk to peers and analysts, do more research, and eventually, after several months, they will speak to a handful of vendors. And by then their mind is mainly made up.
Here’s the really bad news.
AI is going to give them even greater control, and the introduction of AI browsers is potentially a big step towards that.
OpenAI recently launched ChatGPT Atlas, joining Perplexity's Comet and Google's increasing AI integration into search. These browsers represent a total reimagining of how we interact with the internet, and they could be as significant for B2B healthcare marketing as Google's original launch.
In this AI Quick Take episode, I explore how AI browsers could fundamentally transform the way healthcare buyers research and purchase technology solutions.
And at the end of the episode, I walk you through a practical 90-day plan to take action.
Key Topics Covered
"(00:00:00)" - Introduction and Episode Overview
"(00:01:00)" - The Launch of AI Browsers (ChatGPT Atlas, Perplexity Comet)
"(00:03:00)" - What Makes AI Browsers Different from Traditional Browsers
"(00:04:00)" - Agent Mode and Autonomous Research Capabilities
"(00:06:00)" - How AI Browsers Change the Healthcare Buying Process
"(00:08:00)" - The Compressed Buyer Journey
"(00:09:00)" - Content Strategy Implications
"(00:10:00)" - Trust and Credibility Factors
"(00:11:00)" - The Transformation of SEO
"(00:13:00)" - Rethinking the Buyer Journey
"(00:14:00)" - Practical 90-Day Action Plan
"(00:16:00)" - Long-Term Strategy Considerations
"(00:18:00)" - Closing Thoughts and Call to Action
If you are interested in discussing this or any other topic, let's have a chat. Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.
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