In this AI Quick Take, I do my best to demystify the confusing landscape of AI models that's been a little overwhelming. The AI world feels like the mid-'90s browser wars all on steroids, with multiple companies vying for dominance, each with its own approach and philosophy.
I started by breaking down the major players. The big story isn't just about who has the smartest model - it's about trust, speed, and who controls the interface between you and AI.
I also go into how our company went through the process of selecting OpenAI as our enterprise platform, and why GPT-5's consolidation approach and improved reasoning capabilities could make it compelling for health tech marketing applications.
Most importantly, I explored what this means for us as healthcare marketers. With AI getting better at complex research and evaluation, our buyers are going to do even deeper analysis before they ever engage with vendors. This creates both a challenge - harder to reach prospects early - and an opportunity to feed the AI beast with more comprehensive content that influences those AI-powered research sessions.
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Interested in exploring how to improve your AI enablement strategy? Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call—just an opportunity to talk through your LinkedIn questions and challenges.
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