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The Healthtech Marketing Show
Adam Turinas
103 episodes
1 day ago
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand strategy, digital and content marketing, and more. The series is presented by Adam Turinas, a marketing veteran and health tech entrepreneur. The show is presented by Health Launchpad in partnership with HIMSS and Healthcare NOW Radio.
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All content for The Healthtech Marketing Show is the property of Adam Turinas and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand strategy, digital and content marketing, and more. The series is presented by Adam Turinas, a marketing veteran and health tech entrepreneur. The show is presented by Health Launchpad in partnership with HIMSS and Healthcare NOW Radio.
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Technology
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How To Navigate The Big Federal Budget Cuts
The Healthtech Marketing Show
35 minutes 40 seconds
3 months ago
How To Navigate The Big Federal Budget Cuts

In this episode, Dan Czech, Vice President of Insights at KLAS, and my colleague Mark Ewrich, Chief Strategy Officer at Health Launchpad, and I discuss a  “Must-Read” study, “Navigating the Uncertainty of Federal Policy 2025.”


Dan and his team at KLAS surveyed almost 170 healthcare organizations to understand how they're responding to recent federal policy changes and budget uncertainties.


In this week’s episode, you will learn how healthcare organizations are navigating through shifting federal policies without clear direction. The study reveals that 90% of organizations feel they lack the clarity needed to act decisively, and 85% have developed multiple contingency plans to respond to policy changes.


Dan, Mark, I talked through the five key themes from this study. They have significant implications for healthcare technology vendors. Most surprisingly, despite all the uncertainty, IT budgets aren't being frozen - they're being redirected toward specific priorities like AI, automation, and cybersecurity. Organizations are looking for solutions that can help them reduce workforce costs while maintaining the quality of care.


Mark provides insightful commentary throughout our discussion on how healthcare technology companies should position themselves in this environment - focusing on de-risking solutions, demonstrating clear ROI, and aligning with the specific areas where organizations are still willing to invest.


This study is essential reading for anyone selling into healthcare right now, as it provides a roadmap for understanding where opportunities still exist despite the challenging environment.


Key Topics Covered:

  • (00:00:00) Introduction 

  • (00:02:00) Contingency Planning

  • (00:05:00) Theme 1: Planning Through the Fog

  • (00:07:00) Theme 2: Policy Shifts Drive Hard Choices

  • (00:11:00) Theme 3: IT Budgets Redirected, Not Frozen

  • (00:15:00) Theme 4: AI as the Bright Spot

  • (00:19:00) Theme 5: Value-Based Care Momentum

  • (00:24:00) Theme 6: Small Organizations at Greater Risk

  • (00:26:00) Closing Thoughts and Takeaways

KLAS Report: Government and Regulatory Impact on Healthcare Delivery Organizations 2025


Want to learn more about planning for changing regulations? Explore this topic in greater depth in our detailed blog post. We provide a dozen actionable best practices. Check it out.


Interested in exploring how to improve your podcasting strategy? Reach out to Adam directly to schedule a no-obligation discussion. This isn't a sales call—just an opportunity to talk through your LinkedIn questions and challenges.


Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

The Healthtech Marketing Show
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand strategy, digital and content marketing, and more. The series is presented by Adam Turinas, a marketing veteran and health tech entrepreneur. The show is presented by Health Launchpad in partnership with HIMSS and Healthcare NOW Radio.