In this episode of The HealthTech Marketing Show, host Adam Turinas is joined by Valerie Stachurski, Chief Marketing Officer at RxPx, and Paul Vandre, Digital Marketing Lead at Health Launchpad, to discuss best practices for LinkedIn advertising in B2B healthcare marketing.
Valerie shares insights from her award-winning direct-to-patient campaign for sickle cell disease and explains why LinkedIn represents 85% of her paid digital budget. She emphasizes the importance of personalization, content strategy, and maintaining consistent brand awareness campaigns on the platform.
Paul provides tactical advice on campaign structure, optimization techniques, and common pitfalls to avoid. He discusses the multi-stage approach to LinkedIn campaigns, moving prospects through awareness, engagement, and conversion phases using targeted content and retargeting strategies.
The conversation covers everything from content formats and A/B testing to account-based marketing integration and specific technical optimizations that can dramatically improve campaign performance.
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Interested in exploring how to improve the LinkedIn strategy for your organization? Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call—just an opportunity to talk through your LinkedIn questions and challenges.
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