In this episode, I delve into a topic that's been personally frustrating me and affecting countless other LinkedIn users: the dramatic decline in organic reach and engagement on the platform. LinkedIn has been instrumental in building Health Launchpad's brand over the years, but like many others, I've noticed it's simply not working the way it used to.

Richard Vander Blom's comprehensive LinkedIn Algorithm Report is an incredible resource that I reference in this episode.This reveals some stark statistics from February 2024 to February 2025:

• 50% decline in reach (impressions) across the platform

• 25% decline in engagement (likes, shares, comments)

• 41% decline in follower growth rates
• 95% of creators have experienced declining reach

LinkedIn has fundamentally changed its algorithm to prioritize relevance over exposure. Where we once used LinkedIn for broad amplification, the platform now focuses on getting content in front of fewer but more relevant people. 

This LinkedIn decline, combined with decreasing SEO-driven traffic due to AI overviews, means two key pillars of inbound marketing are becoming less effective. Both Google and LinkedIn have changed in ways that make inbound marketing more challenging. This, in turn, increases the pressure to buy ads. This forces us as marketers to fundamentally rethink our inbound strategies.

In this episode, I present my seven-point strategy for adapting to these changes. It's still possible to build meaningful connections and grow your business through LinkedIn. The key is to accept that the old playbook no longer works and to embrace these new realities.

Key Topics

• “(00:00:00) Introduction”
• “(00:03:00) LinkedIn's importance to Health Launchpad and declining performance”
• “(00:05:00) Richard Vander Blom's LinkedIn Algorithm Report findings”
• “(00:08:00) LinkedIn's algorithm shift: relevance over exposure”
• “(00:17:00) Seven strategies introduction”
• “(00:19:00) Strategy 1: Niche focus and target audience sizing”
• “(00:21:00) Strategy 2: Engagement metrics over reach metrics”
• “(00:22:00) Strategy 3: Active engagement"
• “(00:24:00) Strategy 4: Mobile-first content creation and formats”
• “(00:27:00) Strategy 5: Building following through consistency”
• “(00:30:00) Strategy 6: Daily connection building (30-40 invites)”
• “(00:33:00) Strategy 7: LinkedIn newsletters as content format”
• “(00:35:00) Broader implications: SEO and LinkedIn both declining”
• “(00:37:00) Call to action for listener feedback and connection”

Check out our full blog post for a deep dive into LinkedIn’s algorithm changes.

Here are the other posts I referenced:

How to Master LinkedIn, Build Your Brand and Win

CustomersMy Insane LinkedIn RoutineLatest LinkedIn Ads Best

Practices for Healthtech Marketers

Interested in exploring how to improve your LinkedIn strategy? ⁠Reach out to me directly⁠ to schedule a no-obligation discussion. This isn't a sales call—just an opportunity to talk through your LinkedIn questions and challenges.

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