In this episode of The HealthTech Marketing Show, I welcome Carol Flagg, founder of Answers Media Network and Healthcare IT Radio, to discuss the evolution of podcasting and the emerging trend of video podcasting in healthcare technology marketing.

Carol shares her journey from traditional media sales to building a healthcare IT content syndication network and discusses how the podcasting landscape has reached several key tipping points.

Our conversation explores practical strategies for healthcare technology companies considering podcast creation, emphasizing the importance of niche targeting, engaging hosts, and leveraging AI tools to streamline production and content repurposing.

Discover why video podcasting represents a fresh opportunity to maximize your content investment and how it can serve as a foundation for a modern growth strategy.

Key Topics Covered:

• "(00:00:00) Introduction"
• "(00:04:00) Evolution of podcasting and the key tipping points that shaped the industry"
• "(00:06:30) The current tipping point: video podcasting driven by YouTube's entry"
• "(00:07:00) Technical explanation of video podcast distribution through RSS feeds"
• "(00:08:00) How video podcasts can be distributed to Apple, Spotify, and YouTube simultaneously"
• "(00:10:00) Answers Media Network's business model as a syndication and distribution partner"
• "(00:13:00) Notable shows in the Healthcare IT Radio network"
• "(00:15:00) The reality of podcast audience sizes and engagement challenges"
• "(00:16:00) Why healthcare technology firms should invest in podcasting"
• "(00:19:00) Content repurposing strategies: "Content is king, but syndication is queen""
• "(00:22:00) Impact of generative AI on content discovery and traffic"
• "(00:23:00) The importance of niche targeting in podcast strategy"
• "(00:26:00) Qualities that make a great podcast: engaging hosts and storytelling"
• "(00:28:00) Using AI tools like Claude for content repurposing and article creation"
• "(00:30:00) YouTube's growing dominance in podcast listening"
• "(00:32:00) Importance of detailed show notes and embedded links for SEO"
• "(00:34:00) Future predictions: video podcasting as the new standard"
• "(00:35:00) Final tips"

Want to learn more about how podcasting is changing? Explore this topic in greater depth in our detailed blog post. We provide a dozen actionable best practices. Check it out.

Interested in exploring how to improve your podcasting strategy? Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call—just an opportunity to talk through your LinkedIn questions and challenges.

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