Bill and Aarti are joined by Tracy Williams who founded Olmstead Williams Public Relations in 2008. Her success formula includes outright asking for business and speaking candidly about budgets with clients and prospects. She describes building her business on six core values that guide decision-making for the entire agency. The conversation also covers servant leadership, retaining top talent, and challenges with succession planning when no immediate heir is apparent.

"It's leading with a servant's heart. And that means that I'm never telling them what to do. I'm trying to ask them what they think they should do and how I can help them do it."

Reference

Tracy Williams - https://www.olmsteadwilliams.com/team/tracy-williams/

Olmsted Williams Core Values - https://www.olmsteadwilliams.com/about