In this episode of the Heart and Science of Creative Leadership podcast, host Bill Coletti speaks with Lori Jones, the principal and owner of Avocet Communications. They discuss the journey of Avocet, which began in the basement of Lori's childhood home, and how her father's entrepreneurial spirit influenced her path. The conversation delves into the importance of operational readiness, the agency's culture of bravery, and the significance of having systems in place to foster creativity. Lori shares insights on client relationships, the challenges of niching, and the need for boldness in marketing strategies.