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The Heart-led Brand Podcast
Abbey McGrew / Wayfarer Design Studio
28 episodes
1 week ago
Sit down with brand + web designer Abbey McGrew as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.
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Entrepreneurship
Business
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All content for The Heart-led Brand Podcast is the property of Abbey McGrew / Wayfarer Design Studio and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Sit down with brand + web designer Abbey McGrew as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.
Show more...
Entrepreneurship
Business
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012 – Making Skincare Accessible for All with Protea
The Heart-led Brand Podcast
41 minutes 34 seconds
1 year ago
012 – Making Skincare Accessible for All with Protea

Let's be honest, there are A LOT of opinions in the world right now when in comes to skincare. And it can be difficult to find resources that you can trust (and aren't getting some kind of incentive to push certain products). That's where Protea hopes to change the industry through their revolutionary esthetician-match service, connecting you with vetted skincare professionals based on your unique skin’s needs and their specialities.

In this episode, Abbey chats with founder Mackenzie Jorns about:

  • How her Lyme disease diagnosis led to her passion for skincare and, eventually, starting Protea
  • Why she chose to invest in PR so early in building the business
  • Tips for adding a "give back" initiative to your business
  • What a typical day looks like for her as a founder + mom of 2
  • Her hopes for the future of skincare


Follow Protea on ⁠⁠Instagram⁠⁠ and ⁠⁠Tiktok⁠⁠

Website: https://bookprotea.com/

––

You can find the full episode show notes and more heart-led brand building advice at ⁠⁠https://wayfarerdesignstudio.com/blog⁠⁠.

The Heart-led Brand Podcast
Sit down with brand + web designer Abbey McGrew as she chats with e-commerce founders about their unique journey to building a thoughtful business. From unexpected career paths to creating their first product, they’ll share all of the valuable lessons they’ve learned along the way and how they’ve stayed true to themselves.