Minori is a San Francisco based clean makeup brand known as “makeup for people who don't wear makeup”. They launched 3 years ago and focus on creating the most essential, universally flattering products for a minimal, natural makeup look. Minori’s collection of lip glosses, cream blushes, highlighters, and newly launched sunscreen are sold in close to 350 stores in the United States and Canada.

In the episode, Abbey chats with their founder, Anastasia Bezrukova about:

• How her background in the beauty world and testing over 4,000 products led to her wanting to start her own brand that focuses on simplicity rather than overwhelm and overconsumption
• How long it really takes to build and launch a beauty brand (hint: longer than you think)
• Unique challenges Minori faced while trying to create their high quality packaging
• Tips for selling your products through wholesale

You can follow Minori on ⁠⁠Instagram⁠⁠ and TikTok or go shop their clean makeup products at minoribeauty.com!

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠