In this episode, I’m talking about something every entrepreneur needs to hear: you don’t have to run your business the way “everyone else” is doing it. Not for Black Friday. Not for launches. Not for anything.
I share openly about how I got caught up in the pressure to create a Black Friday offer… even though I don’t participate in it as a consumer and it doesn’t feel aligned with my energy or my values.
As an Emotional Authority, I need time to feel into big decisions — and when I finally paused, I realized I didn’t want to play that game at all.
So I changed my mind.
And I’m sharing why that’s not only allowed, but necessary when you’re building a business rooted in truth instead of obligation.
I talk about:
Why Black Friday pressure messes with our clarity
How to know when something isn’t aligned
Why you’re allowed to pivot, inform, and redirect
Why integrity matters more than urgency
What I’m actually doing with The Heretical Heart™ founders enrollment
Why I value aligned participants over fast sales
If you need permission to do business your way — or to stop doing things that feel gross or pressured — this episode will support you.
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