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The HeyCreator Show
HeyCreator
322 episodes
1 week ago
The HeyCreator Show is for building your creator business. Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.
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Entrepreneurship
Business
RSS
All content for The HeyCreator Show is the property of HeyCreator and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The HeyCreator Show is for building your creator business. Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.
Show more...
Entrepreneurship
Business
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039: The Secret to Selling More Without Becoming Internet Famous (with Jonathan Goodman)
The HeyCreator Show
1 hour 32 seconds
10 months ago
039: The Secret to Selling More Without Becoming Internet Famous (with Jonathan Goodman)

Get Jonathan's new book, The Obvious Choice at your favorite bookseller. Learn more here.


0:00 – Introduction
1:47 – Self-Publishing vs Traditional
3:19 – Finding Your Niche for Success
6:49 – The Power of a Back Catalog
11:25 – Self-Publishing vs. Traditional Publishing
16:09 – The Content Hamster Wheel Myth
19:11 – Focus on Real-World Impact
23:15 – The Games of Influence vs. Business
42:25 – The Four-Step Content Creation Framework
53:05 – Thought Leadership vs. Influencership
1:01:11 – Final Thoughts & How to Connect with Jon

The HeyCreator Show
The HeyCreator Show is for building your creator business. Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.