043: Should You Start With Clients, Content, or Community? (What I’d Do Differently)

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The HeyCreator Show

HeyCreator

322 episodes

1 week ago

The HeyCreator Show is for building your creator business. Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.

Entrepreneurship

Business

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All content for The HeyCreator Show is the property of HeyCreator and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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043: Should You Start With Clients, Content, or Community? (What I’d Do Differently)

The HeyCreator Show

11 minutes 36 seconds

7 months ago

043: Should You Start With Clients, Content, or Community? (What I’d Do Differently)

I get it—my business looks chaotic from the outside. Three revenue streams, two audiences… it seems scattered. But there’s a strategy behind it.

In this episode, I’m breaking down how I’m connecting content, clients, and community into a long-term creator flywheel—and why I wouldn’t recommend this approach if you're just starting out.

I’ll share what’s working, what I’d do differently, and how I’m shifting from client-heavy work to a more sustainable, creator-led business.

If you’re building your own thing and want to see how the pieces can fit together, this one’s for you.

00:00 Introduction: The Chaos Behind My Business

00:35 The Flywheel Strategy: Connecting Content, Community, and Clients

01:11 YouTube Channel: The Top of the Funnel

01:58 Hey Creator Community: Behind the Scenes Access

04:25 Client Work: Funding the Future

06:22 High Ticket Services: A Sustainable Revenue Model

09:13 Long-Term Vision: Building a Sustainable Business

10:36 Conclusion: How It All Fits Together