As artificial intelligence continues to reshape how organizations access and apply information, many companies are overlooking one of their most powerful resources: corporate archives. Chris Juhasz, senior director of archives at History Factory, explains how archival collections—when properly digitized, structured and made accessible—can serve as a trusted foundation for AI tools and enterprise-wide knowledge systems. These records hold critical context, institutional memory and source-verified data that large language models often lack.
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As artificial intelligence continues to reshape how organizations access and apply information, many companies are overlooking one of their most powerful resources: corporate archives. Chris Juhasz, senior director of archives at History Factory, explains how archival collections—when properly digitized, structured and made accessible—can serve as a trusted foundation for AI tools and enterprise-wide knowledge systems. These records hold critical context, institutional memory and source-verified data that large language models often lack.
In our latest podcast episode, we gave the mic to our own people to discuss our recently released report, “The Heritage Gap.” CEO Jason Dressel is joined by Adrian Gianforti, Director of Marketing and Communications, Erin Narloch, Senior Director of Business Insights and Performance, and Andrew Rugg, President of Certus Insights, to discuss key findings from the report and History Factory’s new Brand Heritage Index. The group explores how brands use heritage to engage audiences, the role of nostalgia and the potential of brand storytelling on social media. Tune in to learn how history can drive business success.
The History Factory Podcast
As artificial intelligence continues to reshape how organizations access and apply information, many companies are overlooking one of their most powerful resources: corporate archives. Chris Juhasz, senior director of archives at History Factory, explains how archival collections—when properly digitized, structured and made accessible—can serve as a trusted foundation for AI tools and enterprise-wide knowledge systems. These records hold critical context, institutional memory and source-verified data that large language models often lack.
