As artificial intelligence continues to reshape how organizations access and apply information, many companies are overlooking one of their most powerful resources: corporate archives. Chris Juhasz, senior director of archives at History Factory, explains how archival collections—when properly digitized, structured and made accessible—can serve as a trusted foundation for AI tools and enterprise-wide knowledge systems. These records hold critical context, institutional memory and source-verified data that large language models often lack.
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As artificial intelligence continues to reshape how organizations access and apply information, many companies are overlooking one of their most powerful resources: corporate archives. Chris Juhasz, senior director of archives at History Factory, explains how archival collections—when properly digitized, structured and made accessible—can serve as a trusted foundation for AI tools and enterprise-wide knowledge systems. These records hold critical context, institutional memory and source-verified data that large language models often lack.
Preserve. Inspire. Repeat: The Archives Fueling Outdoor Brands
The History Factory Podcast
39 minutes 54 seconds
6 months ago
Preserve. Inspire. Repeat: The Archives Fueling Outdoor Brands
Utah State University (USU) owns the Outdoor Recreation Archive, a living archives documenting the history of outdoor gear. Since its inception, it has been accessed by some of the world’s most recognizable brands, including REI, Nike, Columbia and others. Host Erin Narloch sits down with Chase Anderson, industry relations manager for outdoor product design and development and the Outdoor Recreation Archive at USU, and Clint Pumphrey, manuscript curator and program chair for archives outreach and instruction at USU, the duo behind the archives, to discuss what began as a donation of outdoor gear catalogs and has since become a globally recognized resource for students, scholars and leading outdoor brands.
The History Factory Podcast
As artificial intelligence continues to reshape how organizations access and apply information, many companies are overlooking one of their most powerful resources: corporate archives. Chris Juhasz, senior director of archives at History Factory, explains how archival collections—when properly digitized, structured and made accessible—can serve as a trusted foundation for AI tools and enterprise-wide knowledge systems. These records hold critical context, institutional memory and source-verified data that large language models often lack.
