As artificial intelligence continues to reshape how organizations access and apply information, many companies are overlooking one of their most powerful resources: corporate archives. Chris Juhasz, senior director of archives at History Factory, explains how archival collections—when properly digitized, structured and made accessible—can serve as a trusted foundation for AI tools and enterprise-wide knowledge systems. These records hold critical context, institutional memory and source-verified data that large language models often lack.
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As artificial intelligence continues to reshape how organizations access and apply information, many companies are overlooking one of their most powerful resources: corporate archives. Chris Juhasz, senior director of archives at History Factory, explains how archival collections—when properly digitized, structured and made accessible—can serve as a trusted foundation for AI tools and enterprise-wide knowledge systems. These records hold critical context, institutional memory and source-verified data that large language models often lack.
Three Stripes, 75 Years: Tales From the adidas Archives
The History Factory Podcast
28 minutes 25 seconds
5 months ago
Three Stripes, 75 Years: Tales From the adidas Archives
What goes into the 75-year legacy of one of the world’s most iconic footwear brands? Erin Narloch interviews Sandra Trapp, senior manager of history management and adidas global brands brand partnerships, on the adidas archival collection, its history and its role in the company. Founded in 2009, the collection holds around 40,000 catalog pieces, including footwear, apparel and file storage equivalent to three kilometers. Erin and Sandra discuss how the archives supported adidas’ 75th anniversary and how pulling out historical assets for the momentous occasion was more than just a blast from the past—it was also a global movement. Tune in to learn more about Sandra and her work at adidas.
The History Factory Podcast
As artificial intelligence continues to reshape how organizations access and apply information, many companies are overlooking one of their most powerful resources: corporate archives. Chris Juhasz, senior director of archives at History Factory, explains how archival collections—when properly digitized, structured and made accessible—can serve as a trusted foundation for AI tools and enterprise-wide knowledge systems. These records hold critical context, institutional memory and source-verified data that large language models often lack.
