In this episode, Demetris Stefani interviews Lisa Smith, the Global Executive Creative Director of JKR and Design Advisor at Canva. Lisa shares insights into her daily routine, the balance between creativity and business strategy, and how global brands navigate compliance while maintaining creativity.She discusses the importance of signaling in brand communication, using Burger King's transformation as a case study. Lisa also highlights the role of design in brand identity, Walmart's brand evolution, and the impact of tools like Canva on democratizing design. The conversation wraps up with a discussion on defining growth in branding and rapid-fire questions that reveal Lisa's creative principles and influences.