The One Marketing Strategy Construction Has Been Missing

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The HODCAST - Conversations Worth Having - with Sam La Roche

The HODCAST

39 episodes

1 week ago

The Hodcast is hosted by Sam La Roche and features apprentices, tradespeople, and industry professionals in meaningful conversations about learning the trade, building a career, and continuous development — on site and beyond. From early experiences to leadership insights, it’s a platform for shared learning and growth. New episodes every week. Follow now for conversations worth having.

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The One Marketing Strategy Construction Has Been Missing | Jill Willis Conversation #33

The HODCAST - Conversations Worth Having - with Sam La Roche

1 hour 1 minute 54 seconds

1 month ago

The One Marketing Strategy Construction Has Been Missing | Jill Willis Conversation #33

How do you attract people who are not ready to buy, commit or make a decision?

In this episode of The Hodcast, hosted by Sam La Roche, Jill Willis, Founder of Attract & Engage, explains why the answer lies in stronger storytelling, better communication and a clearer understanding of the 95 percent who are not yet ready to take action.

We talk about:
📰 The influence of her journalism background
🏗️ What construction can learn from consumer brands
🎓 The value of connecting businesses, schools and communities
📣 How to market construction to the next generation
👷 What needs to change to close the skills gap

A thought provoking conversation for leaders, educators and anyone shaping the future of the industry.

Sponsored by Site Ready Solutions and Grayson GB Ltd
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#TheHodcast #JillWillis #ConstructionMarketing #Storytelling #SkillsGap #FutureWorkforce #TogetherWeCan