Mastering Nail Tech Pricing: Setting the Right Prices for Your Services In this episode of the HONA podcast, hosts Mike and Charl dive into the complexities of pricing your nail services. They discuss structuring a price list, considering treatment costs, implementing deposits, and handling cancellations and no-shows. Highlighting the stigma around nail tech pricing, they advocate for educating both nail techs and clients on the value of skilled nail services. They also tackle common misconceptions, provide tips for calculating expenses, and reflect on the importance of regular price increases. If you're a nail tech looking to refine your pricing strategy, this episode is packed with actionable insights and expert advice. 00:00 Introduction to the HONA Podcast 00:27 Today's Topic: Pricing in the Nail Industry 01:35 Shout Out of the Week 02:45 Challenges in Nail Pricing 08:18 Structuring Your Price List 10:21 Factoring in Costs and Setting Prices 14:18 Adjusting Prices and Client Communication 17:39 Competitive Pricing and Client Perception 20:17 Valuing Your Worth: Aim for a Ferrari Client 20:47 Factoring in Marketing and Admin Tasks 21:52 Cancellation Fees and Deposits 23:39 Handling No-Shows and Enforcing Policies 26:50 Unpopular Opinions in the Nail Tech World 34:50 Behind the Scenes with Hona 36:33 Looking Ahead: Trends and Future Topics