Episode 506 - Naming Your Podcast Isn't As Hard As You Are Making It To Be - Here Are Some Tips
Why Your Podcast Name Matters:
A search-friendly podcast name helps new listeners find your show quickly in directories and search engines. It boosts your visibility, clarifies what your content is about, and gives potential subscribers a compelling reason to click.
In a crowded podcasting landscape, your title can be the difference between being discovered and getting lost in the shuffle.
Best Practices for Naming Your Podcast:
Be Clear and Descriptive:
Use words and phrases your ideal listeners might search for. Your title should immediately signal the subject, theme, or niche. For example, "Canadian Podcaster" clearly targets Canadian podcast creators and listeners.
Include Relevant Keywords:
Research common search terms in your category. Including target keywords (like "parenting," "startup," "true crime," or "author interviews") helps algorithms and humans alike understand your show's focus.
Keep It Simple and Memorable:
A short, easy-to-spell title is easier to remember and search for. Avoid complicated words, creative misspellings, or overly long titles.
Check Podcast Directories:
Before finalizing your name, search Apple Podcasts, Spotify, and other platforms for similar shows. Aim for a unique twist that sets your podcast apart but still makes your topic clear.
Think Long-Term:
Choose a name that will still fit if your content evolves. Avoid niche references or trends that might become outdated.
What NOT To Do: Bonus Segment
Don’t Overuse Puns, Jargon, or Inside Jokes:
Clever wordplay can be fun, but if new listeners don’t get it, they’ll skip your show.
Avoid Generic Titles:
Names like “The Podcast Show” or “Conversations” are so broad, they’re almost impossible to find in search.
Skip Unusual Spellings or Special Characters:
Creative spelling or too many symbols (#, &, ~, etc.) make your show hard to search for and remember.
Don’t Copy or Mimic Popular Shows:
Steer clear of names too similar to existing podcasts—this can confuse listeners and even cause copyright issues.
___