Episode 530 - Better Listener Data Beyond Your Podcast Hosting Site - Apple Podcasts
In this episode of the How to Podcast series, Dave opens up an often overlooked part of podcasting success. While most creators rely heavily on the stats inside their hosting platform, Dave explains why those numbers only tell part of the story. Hosting dashboards can show downloads and basic reach, but they cannot give the deeper, first party insights that come directly from the listening apps themselves.
After exploring Spotify for Creators in the previous episode, Dave now guides listeners into the world of Apple Podcasts Connect. Even as an Android user who does not personally live in the Apple ecosystem, he emphasizes that avoiding the platform means missing a significant portion of your audience. Apple remains one of the original foundations of podcast distribution, and its backend tools offer data that no hosting site can replicate.
Inside Apple Podcasts Connect, podcasters can claim their show, update their RSS feed, manage availability, organize channels, and set up subscriptions. But the real value lies in the analytics. Apple measures actual listening behavior rather than downloads. You can see followers, listeners, engaged listeners who consume at least twenty minutes or forty percent of an episode, average consumption, geographic breakdowns, time listened, and detailed performance by episode.
Dave explains how these metrics help identify what keeps listeners engaged, where they drop off, and which content formats work best. He also highlights the importance of comparing episodes over time, watching for consistent patterns in retention, and understanding that not every drop off is a reflection of your content. Sometimes people simply step off a treadmill or arrive at work.
Unlike Spotify, Apple does not offer comments within the app, so audience feedback still relies on social media or email. Even so, the listening trends within Apple can reveal what listeners would say if they had typed it out.
Toward the end of the episode, Dave invites listeners to connect with him directly for a conversation about their podcasting journey. He also shares a gentle reminder that podcasters often underestimate their own progress. Feedback and curiosity help creators improve, but stepping forward and publishing episodes already puts you ahead of most people who only dream of starting.
Key Takeaway: Your hosting platform shows reach, but Apple Podcasts Connect reveals true listener behavior. Understanding how people actually consume your episodes gives you the clarity you need to make smarter decisions and improve your show with confidence.
https://podcastsconnect.apple.com/
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