What really goes into recruitment marketing? In this episode of The HR Club, Shivani Pande sits down with Mariano Aragunde — former recruitment marketing lead at IBM and Workday — to unpack the evolving world of employer branding.

From building global campaigns to attracting cybersecurity talent through alternate reality games (yes, really!), Mariano shares stories, hard truths, and playbooks from a decade in the field.

🔍 Topics we cover:

• Recruitment marketing vs. employer branding — what’s the difference?

• How to collaborate better with recruiters

• The truth behind “too many applications”

• Low-cost and no-cost tactics that actually work

• Why most employer branding sounds the same (and how to fix it)

• A breakdown of platforms: LinkedIn vs. Instagram vs. GitHub

• Real-life campaign wins (and fails)

• The one hiring metric every company should track

If you’re a recruiter, talent marketer, or HR leader — this one’s a must-listen.

👇 Drop your favorite insight in the comments.

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