Today we’re talking with Peter Docker, co-author of the book, ‘Find Your Why.’

Peter is an Igniter and Implementation Specialist on Simon Sinek’s Start With Why team, where he’s helped companies in 88 countries around the world achieve the extraordinary by uncovering their higher purpose.

Peter shares several incredible stories about the power of finding your why, including:

• Why he quit his job just days after listening to Simon’s now famous TED talk
• The time he was forced to make a near-crash landing as the 1st officer of a 150-passenger commercial flight
• How as an officer in the British Royal air force during one of the Gulf Wars he and his team dug deep and found a deeper purpose that drove them to incredible feats of accountability

Peter is an incredibly engaging speaker, and this conversation left me feeling charged and inspired, and I hope you end up feeling the same way.

Topics Discussed in This Episode:

• [00:05:04] Peter’s introduction to the Start With Why movement
• [00:08:37] What Peter was doing when he began working with the Start With Why organization
• [00:10:01] The impact that Peter’s work has had on him personally
• [00:12:09] What it looks like to help an organization find their context
• [00:14:46] What kind of difference it can make when organizations go from understanding their content to understanding their context
• [00:19:36] How finding the why is the antidote to ego
• [00:27:11] What sets apart organizations and leaders that are able to transform their companies with their why from those who don’t
• [00:39:57] What it looks like when changing an organization doesn’t start from the top
• [00:44:13] Resources that Peter recommends for people who are looking to discover their purpose or act on their purpose
• [00:46:02] Strategies you can use to begin with their own personal development
• [00:49:32] How discovering your personal why can become a driving force of clarity and focus in your life
• [00:51:40] How to find out more about Peter and his work