Today we’re talking with Yam Regev, the founder of Zest.is, a content distillery focused on providing actionable content to its users. Yam shares how combining a human touch with automation became essential to Zest’s rapid growth.

Zest has gone from 0 to almost 18,000 weekly active users in just a year, and a lot of that growth is thanks to the fact that Yam personally responded to every single content submission when Zest first started.

That human touch created a powerful WOW moment for Zest’s users, which created a positive feedback cycle that brought them back over and over.

So listen to how Yam was able to achieve this super-human feat by being smart about when to automate & when to be human, and how his commitment to the unscalable led to Zest’s success.

(And make sure to tune in next week, where Louis and I are going share what the next phase of this show is going to look like.)

Enjoy!

Topics Discussed in This Episode:

• [00:01:23] What Zest is, and what led Yam to found it
• [00:04:22] How Zest works
• [00:07:55] How Zest created a human buffer for content
• [00:10:12] The difference between content and knowledge
• [00:12:18] Yam’s user-first and human-centric approach to growing Zest
• [00:17:18] How Yam responded individually to all of the content submitted to Zest
• [00:22:01] How Yam scaled the process of individually answering each submission
• [00:25:11] The kind of responses that Yam got from his personalized emails
• [00:32:53] Zest’s user success methodology
• [00:35:49] How success is defined at Zest
• [00:40:57] How Yam would help people understand that people-first is the most sustainable way to grow
• [00:44:42] Resources that Yam recommends