"We have to take a step back and figure out what is our strategy."
Lee Pepper shares insights from his military background and how it has shaped his views on leadership and strategy in business. He discusses the importance of practical learning, building partnerships, and the challenges of modern marketing.
Lee emphasises the need for businesses to focus on meaningful metrics rather than vanity metrics and highlights the impact of AI on marketing strategies. He also shares personal experiences and advice on designing a balanced life while pursuing professional goals.
Takeaways
Start with strategy, not just tactics.
Innovation cannot be commanded; it must be nurtured.
Force multiplication can enhance marketing efforts.
Understanding your team's roles is crucial for effective leadership.
Avoid vanity metrics; focus on meaningful KPIs.
Partnerships should be built on shared goals and values.
Financial stability allows for greater career flexibility.
Limit the number of clients to maintain quality and balance.
AI is transforming marketing; adapt or be left behind.
Engage employees as advocates for your brand.
At a glance…
00:00 Introduction and Background
03:03 Military Influence on Leadership
06:02 Career Journey and Learning
09:07 Practical Learning and Leadership
11:46 Modern Marketing Challenges
15:03 Building Partnerships and Alliances
17:56 Designing a Balanced Life
20:58 The Impact of AI on Marketing
24:11 Final Thoughts and Advice
Resources
Lee's Links:
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LinkedIn
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Offers
About the Guest
Lee Pepper has built a career leading teams that solve technology challenges and drive growth. As CIO and CMO of Foundations Recovery Network, he helped increase shareholder value 60X, leading to its $350M acquisition by Universal Health Services. He also built marketing teams for SpecialtyCare and Meadows Behavioral Healthcare. A U.S.
Army veteran and former staff member on Ross Perot’s presidential campaigns, Lee draws on his background in leadership and strategy to consult on marketing, leadership, and admissions for healthcare clients. He also mentors in Veteran’s Treatment Court. Based in Tennessee, Lee is married to artist and Belmont University professor Jennifer Pepper, with whom he has two sons, Miles and Cy.
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