"...so much money and effort into technology that was really good, but it didn't stick."
In this conversation, Heather interviews Val Coin, a digital transformation consultant, about her insights on business growth, the importance of systems, and the role of technology in enhancing human experiences.
Val shares her journey from hospitality to tech, emphasising the need for businesses to focus on their people before implementing technology. She discusses the significance of team engagement in digital transformation and offers practical tips for business leaders. The conversation also delves into the role of AI as a tool, the importance of maintaining human connection, and Valentina's recent successes in organising her consultancy's framework.
Takeaways
Be intentional about building a system for your business.
Conduct an audit of existing tools before adding new ones.
Design technology around the humans who will use it.
Measure adoption, not just features, for technology success.
Digital transformation requires a balance of technology, people, and processes.
Engage your team to co-create solutions for better buy-in.
Understand the unique needs of different roles in your organisation.
AI is a powerful tool but should not replace human connection.
Focus on creating experiences that resonate with your customers.
Trust the process of growth and transformation.
At a glance…
00:00 Introduction and Business Growth Tips
05:25 Val's Journey and Background
10:36 Understanding Digital Transformation
13:21 Val's Business Model and Approach
19:09 The Role of AI in Business
26:30 Keeping the Human Element in Business
30:11 Recent Successes and Future Plans
Resources
Val's Links:
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Website
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Instagram
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LinkedIn
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Facebook
About the Guest
Val and her team help leaders in service industries build future-proofed systems for scale and growth through proven principles and human-centred design. Specialising in change management, operational excellence and a people-first tech adoption, the Via team turn complexity into clarity, and make Digital Transformation feel practical, human, and surprisingly empowering.
Originally from Italy and now based in Queensland’s Sunshine Coast, Val brings warmth, curiosity, and a European passion for the fine details, connecting dots others might just miss.
See Transcript
