Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
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Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
Are "best practices" killing your marketing performance?
The Hypothesis
36 minutes
2 months ago
Are "best practices" killing your marketing performance?
In this episode, we dig into digital marketing best practices and why following all of them might be doing more harm than good. This week's hosts, Creative Director, Tyler Power, and Thrive's VP of Data & Strategy, Eric Sloan, break down: - Why vendors push "best practices" that benefit them, not you - When static images beat video (despite what everyone tells you) - The creative fundamentals that actually matter vs. trendy tactics - How to know when to break the rules - Why your best-pe...
The Hypothesis
Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
