Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
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Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
Measuring e-commerce success isn't just about ROAS. In this episode, we break down why the most sophisticated e-commerce marketers look far beyond return on ad spend. We explore the relationship between customer acquisition cost and lifetime value, why different business models require completely different KPI strategies, and how to avoid the common traps that waste budget during critical periods like Black Friday. You'll learn: Why a 20x ROAS campaign might be less valuable than a 2x ROAS ca...
The Hypothesis
Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
