Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
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Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
Founders series: lessons in resilience and marketing for early-stage startups
The Hypothesis
31 minutes
11 months ago
Founders series: lessons in resilience and marketing for early-stage startups
In this episode, we dive into Kirby Winfield of Ascend VC’s entrepreneurial journey and the lessons learned from building businesses and working in venture capital. We discuss the importance of resilience, early-stage marketing, and why simple, consistent strategies can drive big results. Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms! Website: https://thrivedigital.com/ LinkedIn: https://www.linkedin.com/company/...
The Hypothesis
Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
