Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
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Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
Marketers should be taking more big swings in their advertising
The Hypothesis
45 minutes
1 year ago
Marketers should be taking more big swings in their advertising
In this episode, we talk about what big swings in advertising are, what marketers lose when they play it too safe, how to take calculated big swings, finding the right opportunities and budget, getting team buy-in, and more. For show notes, visit https://blog.thrivedigital.com/marketers-should-be-taking-more-big-swings Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms! Website: https://thrivedigital.com/ LinkedIn: ...
The Hypothesis
Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
