Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
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Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
We’re making budget cuts worse than they already are
The Hypothesis
47 minutes
1 year ago
We’re making budget cuts worse than they already are
In this episode, we discuss why marketing teams should always be looking for places to make their ad budget more efficient, how bottom of funnel is not the solve for every problem, methodologies behind effective spend reductions, and why you should be working with other departments Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms! Website: https://thrivedigital.com/ LinkedIn: https://www.linkedin.com/company/thrive-...
The Hypothesis
Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works. We cover: - Why points-based lead scoring is fundamentally flawed - The data infrastructure you actually need before attempting lead scoring - How to build empirical models that predict real conversion probability - Why lead scoring should never come before fixing your...
