"...because there is so much money to be made from having a sustainable label on your brand everyone is trying to do it". 

For the first episode of the Impact Fashion podcast, I talk with Jennifer Ong of Style Theory about pivoting into resale due to the pandemic, the future of circular fashion and of course the phenomenon that's known as greenwashing. 

During our interview Jennifer makes reference to a book called Subscribed: Why the Subscription Model Will Be Your Company's Future - And What to Do about It by Tien Tzuo and Gabe Weisert. While I make reference to the WRAP Valuing our Clothes report that found that UK adults only wear 44 percent of the clothing they own.

If you enjoyed this conversation, please share with your friends or others who might enjoy it.

Find Jennifer Ong on Instagram (@ongjennifer_) and her podcast on career is called Ctrl + Alt + Career.

Find me on twitter and instagram: @impactfashionUK