When life collapsed without warning, Tasha Roberts had two choices—let her parents’ company die, or step into a role she never wanted.
In this episode, Tasha reveals the behind-the-scenes story of how a sudden family tragedy forced her into leadership overnight… and how that moment became the catalyst for scaling ASAP Commercial Doors into a high-performing, multi-location operation.
You’ll discover:
• How Tasha went from zero experience to leading a male-dominated industry with confidence
• The exact mindset that helped her push through doubt, pressure, and team resistance
• Why delegation, systems, and performance-based pay shattered her company’s growth ceiling
• How rebranding transformed her brand’s credibility and positioned her for expansion
• The role faith played in her most decisive career move (including a cross-country relocation she made purely out of obedience)
• How she develops leaders internally through vision casting, coaching, and an apprenticeship model
• The legacy she hopes to leave in the trades—and why she believes “pressure is a privilege”
This is one of the most authentic and empowering leadership stories you’ll hear all year—a real-life example of what happens when courage meets calling.
If you’re a business owner facing pressure, uncertainty, or transition…
This episode will give you the mindset, hope, and clarity you need to lead forward.