What happens when a creative director and a wellness entrepreneur team up to reinvent jam?
They turn it into a performance product — and a category disruptor.
Meet Michelle and Brian Platt, co-founders of JamPack’d Jams. They set out to rethink breakfast and ended up shaking up an $8 billion industry. In this episode, they share how JamPack’d went from a kitchen experiment to a fast-growing functional food brand — with more protein than peanut butter, more fiber than broccoli, and all the flavor of traditional jam.
We dig into product validation, creative testing, scaling DTC on Shopify, and what it really takes to turn a small idea into a big brand.
CHAPTERS
00:00 Introduction to Jam-Packed Jams
05:56 The Birth of a Health Food Brand
11:47 Market Feedback and Product Development
17:50 Marketing Strategies and Audience Targeting
24:08 The Role of AI in Business
29:59 Future Plans and Closing Thoughts
CONTACT BRIAN & MICHELLE
hello@jampackdjams.com https://www.jampackdjams.com/
Join Slingwave Founder & CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.
If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.
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