In this episode, we talk to Mathew Joseph. He's a 3rd Generation Entrepreneur who was the Marketing Director at Duroflex before he started a D2C Mattress Brand called Sleepyhead. So, mattresses. It’s one of those ‘boring’ and ‘unsexy’ industries and as we’ve often discussed on the podcast, it’s perfect for building a large, profitable business. The mattress industry in India is estimated to be 12,000 Crores Industry of which 60% is still Unorganized. Traditionally, 3 players dominated the ind...