Industrial Marketing Live | Lessons manufacturers can learn from SaaS with Matt Sciannella

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The Industrial Marketing Show

MJ Peters & Matthew Sciannella

113 episodes

6 days ago

A podcast for marketers in the industrial and manufacturing sector hosted by two marketers who do it every day for industrial companies.

Marketing

Business

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All content for The Industrial Marketing Show is the property of MJ Peters & Matthew Sciannella and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A podcast for marketers in the industrial and manufacturing sector hosted by two marketers who do it every day for industrial companies.

Marketing

Business

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Industrial Marketing Live | Lessons manufacturers can learn from SaaS with Matt Sciannella

The Industrial Marketing Show

48 minutes 10 seconds

3 years ago

Industrial Marketing Live | Lessons manufacturers can learn from SaaS with Matt Sciannella

We welcome IML and Industrial Marketing show veteran and Refine Lab's Director of Demand Gen Matt Sciannella onto the stage to share what he has learned since shifting industries from manufacturing to SaaS.

We'll pick his brain about:

> His professional transition to SaaS

> A better structure for marketing programs

> Reporting and data visualization

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If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming events at https://www.industrialmarketinglive.com.