You want your nonprofit to make the biggest impact possible on those you serve and to do that you need a community of support.
Each week, join Maryanne Dersch, nonprofit revolutionary, as she interviews nonprofit leaders who are growing their influence to raise more money and do more good.
If you want to fundraise with ease, build better relationships with board and staff, or just need a shot of fresh ideas and inspiration, this show is for you.
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You want your nonprofit to make the biggest impact possible on those you serve and to do that you need a community of support.
Each week, join Maryanne Dersch, nonprofit revolutionary, as she interviews nonprofit leaders who are growing their influence to raise more money and do more good.
If you want to fundraise with ease, build better relationships with board and staff, or just need a shot of fresh ideas and inspiration, this show is for you.
Tourist And Townies: Understanding The Donor Continuum
The Influential Nonprofit
30 minutes 54 seconds
6 days ago
Tourist And Townies: Understanding The Donor Continuum
Key Takeaways:
Supporters engage for a reason, a season, or a lifetime, each bringing unique value. Instead of expecting long-term loyalty from everyone, recognize the natural ebb and flow. Gratitude for every contribution keeps the relationship healthy and grounded.
Tourists, seasonal residents, and townies each play a meaningful role in the ecosystem. One-time donors bring energy, visibility, and new connections when they matter most. Long-term supporters reveal themselves through aligned values and deeper engagement.
Lasting relationships grow through purpose, connection, and involvement beyond giving. Inviting donors into stories, conversations, or behind-the-scenes roles builds ownership. When people feel seen and included, loyalty naturally strengthens and expands.
Not every donor will stay forever, and that is part of a healthy pipeline. Letting go with appreciation frees energy to invest in aligned relationships. Focusing on shared values ensures every interaction remains meaningful and mutual.
“Our job is to give them meaningful experience while they're with us and release them with gratitude when they're ready to go.”
“Every donor plays a role in your ecosystem. You know, tourists bring energy and visibility, townies bring depth and sustainability, and there's space in between them, where just the relationships involved.”
“Relationship first, money will follow that. Build belonging, not just giving.”
- Maryanne Dersch
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The Influential Nonprofit
You want your nonprofit to make the biggest impact possible on those you serve and to do that you need a community of support.
Each week, join Maryanne Dersch, nonprofit revolutionary, as she interviews nonprofit leaders who are growing their influence to raise more money and do more good.
If you want to fundraise with ease, build better relationships with board and staff, or just need a shot of fresh ideas and inspiration, this show is for you.
