In this episode, Alan Gregerman challenges one of the most deeply held assumptions in business and leadership: that more knowledge always leads to better outcomes. Drawing on decades of experience working with organisations around the world, Alan explains why expertise can sometimes trap leaders inside old assumptions—and why real breakthroughs often come from not knowing. Rather than glorifying failure, he reframes innovation as a process of learning: testing ideas early, listening to customers, refining quickly, and staying humble enough to adapt as the world changes. The discussion explores why most innovation isn’t about originality, but about paying attention—connecting existing ideas in new ways and adding something authentically human. From Uber and Apple to boutique hotels and small local businesses, the message is consistent: being different only matters when it’s different in a way customers truly value. For entrepreneurs and CEOs, this episode offers a practical and refreshing lens on innovation—one rooted in curiosity, learning, and the courage to question what we think we already know.   About the Guest Alan Gregerman is an innovation expert, speaker, consultant, and author of The Wisdom of Ignorance. He works with leaders and organisations worldwide, helping them stay relevant in fast-changing markets by rethinking how they learn, innovate, and create value.   About the Host Paul Ryan is a CEO, 8-figure business owner, mentor, and podcaster. As host of The Inner Entrepreneur Podcast, he explores the inner game of entrepreneurship—purpose, identity, emotional intelligence, wellbeing, and conscious success. Through conversations with founders, thinkers, coaches, and spiritual teachers, Paul creates space for deeper reflection on what it really means to live and lead well, beyond metrics and money.   Work With Paul If you're ready to build a business and life that’s aligned, intentional, and deeply fulfilling, explore The Life Code and The One-Hour CEO — coaching and tools for high-performing entrepreneurs. Connect with the host:www.pauljryan.nethttps://www.linkedin.com/in/paul-ryan-9a98774/