Group Marketing Director of Specsavers, Carolyn McKeever, join us to talk about:
- How to transform a successful business at the pace of its customers.
- Adapting to a younger generation while still serving the main customer base
- Investing in legacy systems rather than living with "sticky-back plastic" tools
- Working in a founder-owned business versus a large corporate
- Why 'growing your own' talent is vital
- And why being right is less important than building relationships.
