In this conversation, Helen Dawson and Emma Blackley discuss the challenges and pitfalls of partnerships and collaborations in business.

They emphasize the importance of proper planning, understanding the goals and needs of both parties, and building strong relationships. They also highlight the need for flexibility, adaptability, and clear communication in order to navigate the complexities of partnerships.

Emma shares her insights on the differences between working with large corporations and smaller, more innovative companies. As ever, the conversation emphasizes the importance of people and relationships in successful collaborations.