Georges Bryson is Lead Business Analyst instructor at McGill University and VP of Professional Development at IIBA Montreal.

In this interview, Georges highlights the importance of storytelling in business analysis and uses the bicycle Hub and Spoke Model as a metaphor for competencies. He emphasizes the value of customer journeys, empathy maps, and simplicity in analysis. Georges offers insights into building trust and engagement with stakeholders, and provides guidance on connecting with the IIBA community.

With extensive teaching experience in English and French, George also discusses the nuances of teaching business analysis at McGill and Laval universities and his role in translating the BABOK into French.

YouTube:

https://www.youtube.com/watch?v=IwSINaWEHh0

Georges Bryson LinkedIn: https://www.linkedin.com/in/georges-g-h-bryson-cste-cbap-cpoa-itil-psm-bsac-8396929/

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