One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement. Download the free white paper: The C...
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One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement. Download the free white paper: The C...
Taste of Tomorrow 2023: Navigating Food Through the Eyes of Gen Z and Alpha
The Insatiable Appetite
11 minutes
1 year ago
Taste of Tomorrow 2023: Navigating Food Through the Eyes of Gen Z and Alpha
In this episode, our lead researchers discuss key topics from our latest study on Gen Z and Gen Alpha: Gen Alpha (ages 0-12): How parents are shaping food habits and personal valuesExposure to diverse tastes and textures Proactive approaches to social media and technologyGen Z (ages 13-26): Digital connection and food “hacking” cultureHow food and lifestyle choices are intrinsically linked to over-arching values Where there’s opportunity for brands to connectListen now The Tas...
The Insatiable Appetite
One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement. Download the free white paper: The C...
