In this episode of The Inspire Podcast, Bart speaks with Barry LaBov—CEO, founder, author, and former rock musician and producer—about his new book The Power of Differentiation. Barry explains why differentiation is critical for brands, businesses, and leaders, and how clarity around what makes you unique is essential in today’s crowded marketplace
He shares stories from his early days in the music industry and his unexpected transition into marketing, highlighting how great bands, great companies, and great leaders all know what makes them distinctively unique, and they double down on it. Barry also walks through his approach to finding and naming your differentiators, and why leaders must launch and celebrate them by engaging the people who bring them to life.
Whether you want your business to stand out or you’re looking to elevate your own leadership brand, Barry’s insights offer practical guidance for differentiating in an increasingly crowded marketplace.
Shote Notes:
00:22 Show intro
00:56 Introducing Barry
02:05 What is differentiation?
02:53 It's so important today to have authenticity
03:15 Harley Davidson's differentiation
03:58 Elon Musk
04:42 Bart talks about differentiating brands
04:59 Music and unique artists
06:07 Barry's early days in a band and as a producer
06:58 Wrote songs for famous performers
07:19 Band members were all doing something unique
07:47 From music to marketing
09:49 Someone asked him to take on a marketing role – and he declined!
10:18 We trust YOU
10:49 Writing a book
11:09 Why write the book on differentiation?
11:48 How the COVID great resignation changed his thinking
12:11 Hearts, minds and market share
12:46 How can people discover their unique proposition?
13:20 Talk to humans about the brand
14:21 Observing the biz to see what is unique
14:53 Example of a unique process in a business
15:50 Jam session with the client
16:07 Taking the differentiators and executing in marketing and business
16:21 The Launch
16:26 Launch to the most important people first
16:58 You're often too close to your own work to see the differentiators
17:47 How to do this personally
19:08 These are things I do well — but it's not for everyone!
20:14 Celebrating your differentiators
24:03 Morale slipping — leaders need to reframe
25:26 How to maintain enthusiasm for your core strengths
25:57 Don't wait for the holiday party — tell them every day
26:28 Don't talk about profit unless you are sharing it
27:03 Cheerleading vs authentic celebration
28:41 Music acts that are unique today
30:53 Where can people get more
31:28 Thank-yous and outro
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In this episode of The Inspire Podcast, Bart speaks with Barry LaBov—CEO, founder, author, and former rock musician and producer—about his new book The Power of Differentiation. Barry explains why differentiation is critical for brands, businesses, and leaders, and how clarity around what makes you unique is essential in today’s crowded marketplace
He shares stories from his early days in the music industry and his unexpected transition into marketing, highlighting how great bands, great companies, and great leaders all know what makes them distinctively unique, and they double down on it. Barry also walks through his approach to finding and naming your differentiators, and why leaders must launch and celebrate them by engaging the people who bring them to life.
Whether you want your business to stand out or you’re looking to elevate your own leadership brand, Barry’s insights offer practical guidance for differentiating in an increasingly crowded marketplace.
Shote Notes:
00:22 Show intro
00:56 Introducing Barry
02:05 What is differentiation?
02:53 It's so important today to have authenticity
03:15 Harley Davidson's differentiation
03:58 Elon Musk
04:42 Bart talks about differentiating brands
04:59 Music and unique artists
06:07 Barry's early days in a band and as a producer
06:58 Wrote songs for famous performers
07:19 Band members were all doing something unique
07:47 From music to marketing
09:49 Someone asked him to take on a marketing role – and he declined!
10:18 We trust YOU
10:49 Writing a book
11:09 Why write the book on differentiation?
11:48 How the COVID great resignation changed his thinking
12:11 Hearts, minds and market share
12:46 How can people discover their unique proposition?
13:20 Talk to humans about the brand
14:21 Observing the biz to see what is unique
14:53 Example of a unique process in a business
15:50 Jam session with the client
16:07 Taking the differentiators and executing in marketing and business
16:21 The Launch
16:26 Launch to the most important people first
16:58 You're often too close to your own work to see the differentiators
17:47 How to do this personally
19:08 These are things I do well — but it's not for everyone!
20:14 Celebrating your differentiators
24:03 Morale slipping — leaders need to reframe
25:26 How to maintain enthusiasm for your core strengths
25:57 Don't wait for the holiday party — tell them every day
26:28 Don't talk about profit unless you are sharing it
27:03 Cheerleading vs authentic celebration
28:41 Music acts that are unique today
30:53 Where can people get more
31:28 Thank-yous and outro
S6 E16: Looking for Talent in Faraway Places and Helping them Thrive with Yoni Kozminski
The Inspire Podcast
39 minutes 50 seconds
1 year ago
S6 E16: Looking for Talent in Faraway Places and Helping them Thrive with Yoni Kozminski
In this episode of The Inspire Podcast, Bart Egnal speaks with Yoni Kozminski, founder of MultiplyMii, about the opportunity he saw to bring highly educated, talented professionals from the Philippines to companies around the world. Yoni shares his own story of building a company by tapping into the skills of Filipino professionals and what he learned along the way.
He offers insights on effective global recruitment strategies and discusses how to establish a culture and processes that enable remote talent to thrive as if they were sitting in the same office with you. Yoni shares his own experiences and stories from building connections with his team in the Philippines and what advice he would give to employers looking to expand their talent pool internationally along with a handful of resources to begin the process of recruiting talent anywhere. A valuable listen for anyone hiring global talent or who manages a remote global workforce.
Visit https://www.multiplymii.com/ to learn more!
00:20 Show Intro
00:54 Welcoming Yoni
01:37 MultiplyMii backstory
03:57 How to make "remote" workforces work?
05:41 Understanding the operational challenges in a biz
06:45 Creating the company wiki/book
07:28 Why is the Philippines a good place to source talent?
08:08 Glitch
08:40 6th largest number of English speakers
09:48 A lot of college degrees
10:02 Glitch
10:24 Moving from basic tasks to KPO
10:50 Not about "task lists anymore"
11:01 Glitch
11:12 Everyone is outsourcing
12:12 Mistaken assumptions about outsourcing to the Philippines
12:29 The stigmas around outsourcing
12:34 Entrusting parts of your biz to remote workers
13:25 Getting used to Zoom meetings
14:02 Language barriers not as big in Philippines
14:29 All the content and our marketing done in Philippines
14:52 Glitch
16:52 How to build an outsourcing plan
17:09 Be very clear about the biz mission
17:47 Glitch
18:12 The need for a structured onboarding plan
19:21 Bart talks about an example for THG
20:04 The 4 Rs method
20:44 Autonomy - and accountability
22:44 Why some companies shy away from remote
23:05 The weird juxtaposition of hiring
24:06 If you do the pre-work you can more quickly step away
25:38 Treating talent the same, regardless of location
27:29 Understanding and appreciating other cultures
28:04 Filipinos are conflict averse
29:36 Advice on creating culture with remote workers
30:50 Core value: understand who you're speaking to
32:46 What is the values-bridge?
33:06 Glitch
35:13 Bart talks about remote at THG
36:28 Check out their website for their free resources on remote talent
37:30 The future of global and remote talent
37:57 Glitch
38:28 Thank yous
38:45 Outro
The Inspire Podcast
In this episode of The Inspire Podcast, Bart speaks with Barry LaBov—CEO, founder, author, and former rock musician and producer—about his new book The Power of Differentiation. Barry explains why differentiation is critical for brands, businesses, and leaders, and how clarity around what makes you unique is essential in today’s crowded marketplace
He shares stories from his early days in the music industry and his unexpected transition into marketing, highlighting how great bands, great companies, and great leaders all know what makes them distinctively unique, and they double down on it. Barry also walks through his approach to finding and naming your differentiators, and why leaders must launch and celebrate them by engaging the people who bring them to life.
Whether you want your business to stand out or you’re looking to elevate your own leadership brand, Barry’s insights offer practical guidance for differentiating in an increasingly crowded marketplace.
Shote Notes:
00:22 Show intro
00:56 Introducing Barry
02:05 What is differentiation?
02:53 It's so important today to have authenticity
03:15 Harley Davidson's differentiation
03:58 Elon Musk
04:42 Bart talks about differentiating brands
04:59 Music and unique artists
06:07 Barry's early days in a band and as a producer
06:58 Wrote songs for famous performers
07:19 Band members were all doing something unique
07:47 From music to marketing
09:49 Someone asked him to take on a marketing role – and he declined!
10:18 We trust YOU
10:49 Writing a book
11:09 Why write the book on differentiation?
11:48 How the COVID great resignation changed his thinking
12:11 Hearts, minds and market share
12:46 How can people discover their unique proposition?
13:20 Talk to humans about the brand
14:21 Observing the biz to see what is unique
14:53 Example of a unique process in a business
15:50 Jam session with the client
16:07 Taking the differentiators and executing in marketing and business
16:21 The Launch
16:26 Launch to the most important people first
16:58 You're often too close to your own work to see the differentiators
17:47 How to do this personally
19:08 These are things I do well — but it's not for everyone!
20:14 Celebrating your differentiators
24:03 Morale slipping — leaders need to reframe
25:26 How to maintain enthusiasm for your core strengths
25:57 Don't wait for the holiday party — tell them every day
26:28 Don't talk about profit unless you are sharing it
27:03 Cheerleading vs authentic celebration
28:41 Music acts that are unique today
30:53 Where can people get more
31:28 Thank-yous and outro
